August is almost upon us, and in fashion it means one thing is absolutely certain: the massive September issues hit the shelves. This is the industry's most important (and most readers' favorite) issue of the year. But I don't have to tell you that: just see the new documentary coming out about Vogue and Anna Wintour, aptly titled The September Issue.
But this year the volumes will be lighter (with far fewer ad pages than usual), and so will all the cover girls. American fashion editors, at least, are using a friendly, familiar formula: stick a blonde celebrity on the cover and, voila!, the magazine will sell. I once read (wish I could remember where) that advertisers turn to blonde models turning times of economic crisis because, apparently, seeing blondes lifts reader's spirits, thus making them more likely to buy the featured product. This is, supposedly, why so many screen sirens dyed their hair blonde when they made films during the Great Depression (or it could be that platinum blonde showed up better and appeared silverly on-screen, but I digress). When finances are risky, blondes seem to be the safer choice. Well, I don't know about you, but even though I like blonde hair and all (I used to be blonde!), I enjoy seeing - and being! - brunette more. And most of my favorite actresses and celebrities, from Audrey Hepburn and Jane Birkin to Penelope Cruz and Zooey Deschanel, are brunette. Everyone has their preference, I guess, and the American model is blonde hair, blue eyes, apple pie. In case you were wondering, last year's September cover girls were a little more varied.
This year's (puzzling) September cover list:
Jennifer Aniston - Elle
Jennifer Lopez (yes, a faux-blondie, but there she is) - InStyle
Taylor Momsen - TeenVogue
Kate Moss - W
Ashley Olsen - Marie Claire
Amanda Seyfried - Allure
Jessica Simpson - Glamour
Charlize Theron - Vogue
Ashley Olsen graced Marie Claire's September issue two years ago, while it's been just as long since Charlize Theron last covered Vogue. But Jessica Simpson was Glamour's cover girl just last August, and, arguably, is hardly a newsworthy/relevant/even remotely interesting choice. Not that I'm trying to hate on poor Jess; I'm just sayin' some variety would be appreciated. And I hope it's not as terrifying a cover as last September's Elle was (which I ranted about last year, consequently); if Simpson is wearing something other than a plaid shirt and cowboy boots, Glamour will have bested Elle. That simple.
TeenVogue has already leaked their cover:
Can't wait to see the rest! I'm especially excited about Marie Claire; the Ashley Olsen issue from 2007 was one of the best I've read. I'm not a fan of the Olsen twins (ok, so I was when I was little!), but I've always loved Ashley's fashion sense. And even her sometimes bleached, sometimes dirty-blonde hair. ;)
Which September magazine, if any, will you buy?